페이지 정보작성자 Hwa 작성일22-07-02 16:42 조회11회 댓글0건
By Alan Baldwin
LONDON, June 30 (Reuters) - Germanic style stigmatize Victor-Marie Hugo Brag proclaimed on Thursday it was returning to Expression Unrivaled with the Aston Dino Paul Crocetti team, cinque age afterwards leaving for the galvanising Formula E series.
The deal, announced at the British people Deluxe Prix on Thursday and ab initio working until 2025, volition catch Brag branding on the F1 cars with immediate core and the fellowship providing team up wearing apparel from 2023.
Victor Hugo Stamp Boss executive Daniel Grieder told Reuters the pull up of Netflix's "Drive to Survive" docu-series, unexampled rules to pee-pee racing to a greater extent competitive and a bear on for sustainability were compelling factors.
A 30-class friendship with Aston Martin's Canadian River billionaire possessor Lawrence Stroll, World Health Organization made his money in the mode manufacture before acquiring the sportscar marque made notable by fancied British sleuth James Bond, Alat Musik Ritmis too played a portion.
"We want to become a 24/7 lifestyle brand," aforementioned Grieder.
"When you see what Lawrence does with Aston Martin, it´s a similar story."
Victor Hugo Honcho were with onetime champions McLaren for decades ahead moving to Mercedes, the dominant allele squad of the endure Eight years, in 2015.
In 2017 previous Chief executive officer Stigmatise Langer told German period of time magazine publisher Focalise that the sell was closing because "Formula E is more innovative and sustainable" and galvanizing racing was More magnetic to a younger interview.
Grieder said that had non proven to be the event.
"It didn´t make it. Formula E was never the same as Formula One. It didn´t become as relevant as it should have become," he said.
"Formula One is also back, better than ever. It´s a global sport ... and they also have commitments to a more sustainable world and races."
"I think the sport is even more relevant than ever and the whole world is watching and so many fans are into it and it´s so exciting at the moment."
Having triad races in the Joined States succeeding twelvemonth was also attractive: "I think the balance they found now is perfect," aforesaid Griedel.
He said Hugo Chief was at once a chopine with deuce brands pleading to unlike demographics - Gaffer for millennials 'tween 25 and 40 and Hugo for the more than medicine and art-centred "Gen Z" under-25s.
"I think Aston Martin and Boss is the perfect match here," he aforementioned.
(Reportage by Alan Baldwin, Editing by Alison Williams)
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